How Powerful will video be in 2020?
Some 500 million hours of video is watched on youtube each day and, recent uploads suggest that more video content is uploaded in 30 days than has been released on US television in the past 30 years (1).
So what does this mean for you? Video is becoming the norm for companies and organisations looking to advertise and build brand awareness online, would you have read this far if there was no picturesque lighthouse? What are the benefits of using video?
Prospect Retention and Engagement.
Video is an excellent way to increase engagement and retain the attention of a visitor on a page or site, the average user spends 88% more time on a website with video than one without (1). The more time someone spends on your site the more opportunity to build engagement and trust with the prospect.
Message and Storytelling.
The use of video can add a new dynamic to a business message or advertisement. If we took a traditional text post or a single image post it would now likely underperform when compared to a short video. Social media has had a direct impact on the attention span of the average person becoming shorter and shorter. This is an opportunity to utilise video as its a perfect way of tugging on viewers emotions in the shortest time possible.
Where Can You Get Video From?
If you are or work with someone who can edit video there are various platforms including Film Supply and Shutter Stock, where you can purchase generic footage which can be put together and released. This is a cost-effective way of creating a quick advertising campaign. Looking for some Swansea stock footage : themediastraw.com/stock-swansea.
Generic video may work for some however for companies looking for more of a personal touch engaging with a video professional is key. These professionals have extensive experience in their field and can take a brief and create the content for you, in some cases they can help to deliver the content via your social media channels and websites.
Video will continue to gather momentum as it has done through 2018, more and more brands will utilise be utilising both short and long video as a way of generating customer engagement and lead generation. The story starts here.
References : (1) https://www.forbes.com/sites/tjmccue/2018/06/22/video-marketing-2018-trends-continues-to-explode-as-the-way-to-reach-customers/ (2) https://www.entrepreneur.com/article/308684